This change is part of McDonald’s broader efforts to adopt environmentally conscious practices, a goal the company has pursued for several years. Reducing plastic use is central to these efforts, especially in light of the growing concern over plastic pollution in the oceans. Plastic straws, in particular, have been criticized for their role in contributing to ocean pollution and the spread of microplastics, which pose a serious threat to marine life.

This change is part of McDonald’s broader efforts to adopt environmentally conscious practices, a goal the company has pursued for several years. Reducing plastic use is central to these efforts, especially in light of the growing concern over plastic pollution in the oceans. Plastic straws, in particular, have been criticized for their role in contributing to ocean pollution and the spread of microplastics, which pose a serious threat to marine life.

In 2018, McDonald’s set an ambitious target to cut greenhouse gas emissions from its offices and restaurants by 36% between 2015 and 2030. To align with this goal, the company made several changes, including the 2021 introduction of 3-D paper-based toys in Happy Meals, replacing some of the traditional plastic toys. These paper toys allow customers to assemble them, adding an interactive and environmentally friendly twist to the Happy Meal experience.

In 2018, McDonald’s set an ambitious target to cut greenhouse gas emissions from its offices and restaurants by 36% between 2015 and 2030. To align with this goal, the company made several changes, including the 2021 introduction of 3-D paper-based toys in Happy Meals, replacing some of the traditional plastic toys. These paper toys allow customers to assemble them, adding an interactive and environmentally friendly twist to the Happy Meal experience.

In addition to the packaging update, McDonald’s is also launching a smaller McFlurry serving size, dubbed the Mini McFlurry, catering to customers who prefer a petite dessert or a more budget-friendly option. The Mini McFlurry will be served in the new eco-friendly cups, reinforcing the company’s move towards more sustainable practices.

These menu changes come at a time when McDonald’s is facing challenges with declining sales. As consumers dine out less frequently and spend more conservatively, the fast-food giant has seen a slowdown in sales and a decrease in restaurant traffic. In response, McDonald’s has introduced value-driven promotions, like the “$5 Meal Deal” launched in June, which was initially intended to be a limited-time offer but was extended due to its popularity.

McDonald’s CEO Chris Kempczinski acknowledged the challenges during the company’s most recent earnings call, noting that the chain’s “value leadership gap has recently shrunk.” He emphasized the company’s focus on delivering consistent, everyday value to customers, a strategy that could help McDonald’s strengthen its position as a go-to destination for affordable, quality food.